Search Engine Marketing
Taking control of your brand network
Optimising your website to rank well in Google, Bing and Yahoo is a powerful long term strategic method of acquiring new clients.
It is also offers incredible opportunities to manage your company’s reputation and build an excellent overall impression amongst prospects and peers alike.
We can manage your firm’s online reputation and acquire new business in a manner that is safe, accountable and measurable. Whether seeking short term, immediate results or long-term strategic growth, we have the passion and expertise to put you where you want to be and keep you there.
Opportunities on Google, Yahoo and Bing
With more than 2 million people searching for solicitors every month on Google alone, it’s no wonder that everyone wants to be at the top of the search results. But Search Engines have strict rules about what constitutes a great website, and it takes time to understand these rules and how they apply to you. Successfully working with Google, Yahoo and Bing, to get the best results for your business, is central to what we do.
There are, in essence, three main aspects to online marketing
Pay-Per-Click Advertising (PPC)
This is fastest and most measurable form of online marketing, giving you complete control. From setting your weekly budget to targeting the right people at the right time there is no better way of driving immediate traffic to a website and monitoring the results.
Conduct all necessary research
Make sure your website is in perfect ‘lead generation’ mode
Install tracking software on your website and monitor visitor behaviour
Set up and manage your campaign on a daily basis – includes all Ad Copy
Provide detailed reports and regular 1-2-1s
Search Engine Optimisation (SEO)
A website that sits at the top of Google’s search results, for any given term, is often perceived as the most qualified authority in that field. Our approach to this process is very thorough and incredibly detailed. Sustainability and accountability sit at its very heart.
Conduct a thorough website audit and fix any problems
Take ownership of all research and analytics
Build your online brand network
Manage your campaign on a weekly basis
Provide daily, weekly and monthly reporting options
The Google Network
- Google also has a vast network on online properties that provide incredible opportunities for firms that are willing to take advantage of all they have to offer. Our expertise can put you right where it matters, right at the heart of the biggest online network and all its opportunities.
Build the ultimate online brand network
Introduce you to the most powerful new marketing tools
Take complete ownership of your online reputation
Keep you miles ahead of your competitors
We work extensively with all these platforms and will advise you on the best course of action, after discussing your strategic objectives and investigating the state of the current marketplace.
Bing & Yahoo
The truth is that while Google enjoys around 68% market share, both Bing and Yahoo combined manage less than 30%.
But don’t forget that this is still a sizeable number of people who could be in need of your services right now. And there are still many reasons to make sure that your site is as well optimised for Bing & Yahoo as it is for Google. These go beyond traditional considerations. For example, did you know that Facebook uses Bing to deliver search results to its users? That means every time one of Facebook’s one billion users search for a solicitor in Facebook, it’s the ones that rank well in Bing that are being seen. That’s why, when we optimise a website to appear well in search engines, we are not just thinking about Google. We make sure that the work we do is as applicable to one as the other. It is this ability to take an overview and join the dots that completes the circle and delivers maximum returns for our clients.