We are pleased to report that our Director, John Hillman, has recently been asked by the Guardian’s Small Business Hub to share his expertise on helping small business owners to get more from the Internet.
In it John advises small business owners that the most important feature of any LinkedIn activity is the diligent construction of a first rate profile that includes a great personal title and lot of keyword rich content in your personal summary.
“The key principle to a successful profile is getting in the mind of the people you want to be discovered by. Think about the keywords they might use and include them in your profile summary, making sure that you put the most important ones in your professional headline.”
John also suggests ways that you can make use of LinkedIn’s phenomenal search functionality to mine for new business opportunities, as well as how to gain real insight into personalities of the people you are trying to reach.
“Once you find who you are looking for look for mutual connections who can introduce you or see who from your network works at the same company. Read their profiles and any recommendations they may have written of other people, see what groups they belong to and what they talk about in their activity stream. All of this will help you get a much better sense of who they are and what they value most.”
Above all, he says, the most important thing to do, once you have the killer profile, Is to keep in touch with your network on a regular basis:
“Without being a bore, make sure you keep in touch with your network often. There is a lot you can do; congratulating people on jobs and anniversaries, commenting on discussions, making recommendations and creating status updates. Just remember to keep it brief and work related: ‘just finished a great project … looking forward to the next one’ for example. These activities increase visibility and make it likely that they’ll think of you next time they need your services. This needn’t take up more than 15 minutes of your time a day.”
You can read the full article here:
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