Digital marketing jargon buster
Internet marketing requires a whole new vocabulary. To help you on your way we have a glossary of commonly used terms. If you are looking for one that isn’t here just drop us a line and we’ll be happy to help you out
Both Google and Bing have tracking software that allows you to analyse visitors to your website and see how they behave. It is essential to understand how your users behave as this gives real insight into how they are interacting with your webiste and what come be done to improve performance.
SEO stands for Search Engine Optimisation and is the process of doing all the right things to get to the top of the natural results
PPC stands for Pay Per Click and is the process of buying advertisng space on Google and Bing. This is the fastest way of getting visits.
Off page SEO is the process of improving your websites profile in other places around the web in order to encourage more visitors and better search results
On page SEO is the process of structuring the information on your website so that it is indexed correclty by search engines and is easy to use by your visitors
Ever wonder why those ads from that website you visited seem to follow you around all the time? You’re being retargeted
Display ads are the banners and boxes you get on content driven websites such as the Guardian and GQ
See Analytics above.
Small bits of engaging content typically found on Facebook and other social media platforms
Content is anything found on a website such as text, video, audio or photography
The process of promoting your content across the interent to deliver an outcome. This could be more visits, increased brand visibility or sales.
The process of using your video content to promote your website through channles such as Youtube or Vimeo
Google, Yahoo and Bing
Websites that allow you to list favourite websites and pages on the internet that you can share with friends and colleagues
A social signal is an SEO term. It basically describes the social media buzz around your website as interpreted by Google, Yahoo and Bing
A backlink is a link from one website to another. Typically a good website generates lots of backlinks as people and other websites reference the content
The process of producing and promoting really great content on your website in order to encourage people to share and link to it
The alogrithm used by Facebook to determine how much people engage with your posts and how high to place them in peoples’ news feeds
Typically used in SEO to determine how strong a website is. Usually determined by its age and associated trust signals
Like domain authority but relative to the page rather than the website as a whole
A word or phrase someone types into a search engine when looking for a website or service
Using tools to research keywords and find out what people typically type when looking for your goods or services
The cornerstone of any good SEO campaign. We analyse all the aspects of your website to determine how healthy it is and what needs to be done to improve its rankings
A list of all the pages on your website that is uploaded to Google and Bing. Very important in helping the search engines to understand and index your website
If a page on your website no longer exists it returns a 404 error
The page on your website that appears when a page no longer exists. It is good practice to create one that is helpful and points users where to go next
If a page no longer exists we can redirect the old page to a new one instead. This stops 404 errors and provides a better user experience for your visitors
Our favourite social bookmarking site
Google’s answer to Facebook
This is a piece of code inserted into your website that allows us to track visitors to your website
Split testing is the process of showing different pages to visitors in order to determine which design performs better
Cost Per Click. Typically, how much you pay for each click from a PPC or display ad
Call To Action.
This is the snappy phrase on your website or ad-copy that gets people to take the next step
The number of people who leave your website within 10 seconds of arriving. A high bounce rate is a sign of a poor website